Who Is She

Sabine Kassouf
Areas of expertise: 

Personal information

Co-Founder / Managing Partner of A New Earth & Organic Sisters
Sabine Kassouf

What I have done for Lebanon

When I opened A New Earth in 2009, it was the first Organic Store of the country and the Middle East and it opened the way for many local producers, offering them a platform to sell their products and encouraged them to create new ranges. It also paved the way to many new organic stores since A New Earth did a tremendous educational work with our clients and community.

Organic Sisters, my delivery kitchen, also introduced a new way of eating healthy delicious food even if you have intolerances.

Contact information / Work

A New Earth organic & Eco-living store And Organic Sisters
Ashrafieh and Mar Mikhael
920 219 1 961
Phone 2: 
961 1 577207


  • Diploma, Institute for Integrative Nutrition, 2012, 2013, Holistice Nutrition and Health Coaching, NY, USA
  • Diploma, Marketing Communications, 1997 - 1998, School of Advertising (Ecole Supérieure de Publicité, ESP) (Paris), France.
  • Diploma, Advertising & Communications, 1992 - 1996, Lebanese Academy of Fine Arts (Académie Libanaise des Beaux Arts, ALBA), Lebanon.

Areas of expertise

  • Graphic Design
  • Marketing & Advertising
  • Health & Ecology
  • French
  • English
  • Arabic
  • Italian

Work history

  • Managing Partner 2017 - present, Organic Sisters, Delivery Kitchen
  • Manager / Buyer / Graphic Designer, 2009 - present, A New Earth, organic & eco-living store.
  • Creative Director, 2001 - 2008, Chez Wam (my own Graphic design & communication company).
  • Art Director, 1999 - 2001, Grey Worldwide.


Major achievements: 
  • Co-founder of the first Organic & eco-living store of the middle-East, 2009.
  • Co-Founder of Organic Sisters, a Kitchen that delivers organic, Gluten Free, Dairy Free, Soy Free, Healthy meals