Nada Abisaleh

HEAD OF LEO BURNETT BEIRUT 2014 - TO DATE

• Manages a team of 50+ employees, agency’s growth strategy & new business, overlooking new streams of income, P&L and budgeting while driving internal engagement plan.
• Leads on Agency’s transformation, drives new operating models to accelerate client growth, efficiencies and overall digital business transformation.
• Leads Agency’s creative output and drives Agency’s reputation internally & externally with outstanding wins in internationally acclaimed creative and strategic Award festivals.
• Business Lead on Baby Care/Pampers in MENA since 2020.
• Key member of Publicis Groupe Middle East Growth Lead committee.
• Other:
  • Board member of IAA Lebanon Chapter (2023/2022/2021).
  • Board member of UN Global Compact Lebanon (2022 to date).
  • Invited to Cannes Lions Festival of Creativity as a keynote speaker in the “Secret Speaker” section (July 2023).
  • The One Club For Creativity/One Show Award Festival: Jury Social Media Category (March 2024).
  • Cannes Lions International Festival of Creativity: Shortlist Media Jury (June 2024)

DEPUTY MANAGING DIRECTOR 2008 - 2014 LEO BURNETT - BEIRUT

• Co-managed Agency’s teams, financial operation and P&L.
• Led and supervised key client accounts.
• Led and supervised organic and new business growth.
• Active member of Agency’s leadership and creative committee. 

CLIENT SERVICE DIRECTOR 2000 - 2008 LEO BURNETT - BEIRUT 

• Overlooked Client Service department on local accounts with a special focus on Telecom and Banks.
• Supervised a team of 25 persons, overlooked communication & marketing plans, in addition to strategic planning for current and new business.
• Led agency New Business and provided supervision on agency’s major pitches.
• Handled LB Internal training program.
• Handled Agency recruitment for the Client Service Department.
• Co-led the creative transformation and international reputation of Leo Burnett Beirut.

 GROUP ACCOUNT DIRECTOR 1996 - 2000 H&C LEO BURNETT - BEIRUT

• Managed communication & marketing plans & developed strategies of several multinational, regional & local clients (Diageo, Kellogg’s, Banque Audi, Fiat, 94 Spacetel Syria, Exotica, Joseph Eid, SGBL, MEA).
• Developed strategic planning for current and new businesses.
• Supervised and coordinated internal research analysis & learning.

ACCOUNT DIRECTOR 1992 - 1996 H&C LEO BURNETT - BEIRUT

• Recommended and developed communication & marketing strategies on several multinational and local accounts: Procter & Gamble, Debbas, ABC, Zahar… 
• Overlooked growth drive and converted big wins for new clients. 

VOLUNTEERING EXPERIENCE AND CONTRIBUTIONS

• Board member of Heartbeat NGO.