Randa Bdeir

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Personal information

Title: 
Group Head of Electronic Banking & Card Services

Contact information (private)

Personal email address: 
randa.bdeir@gmail.com

Contact information (work)

Organization/Institution: 
Bank Audi - Audi Saradar Group
Department: 
Electronic Banking & Business Development
Postbox: 
11-2560
Address: 
Sofil Center, Charles Malek Avenue
City: 
Beirut
Country: 
Lebanon
Landline: 
961 1 209601 & 961 1 209602
Fax: 
961 1 219951
Mobile phone: 
961 3 040022
Work email address: 
randa.bdeir@banqueaudi.com

Education

Master degree, Money and Banking, 1991, American University of Beirut, Lebanon.
Bachelor degree, Business Administration, 1980, American University of Beirut, Lebanon.
Executive course, Advanced Negotiations & Deal Making Strategies, 2005, Stanford University, Dubai.
Executive course, Strategic Use of Information Technology Program, 2004, Stanford University, United States of America.
Executive course, Developing and Managing a Successful Technology and Product Strategy, 2003, Massachusetts Institute of Technology, United States of America.
Executive course, Marketing Management Program, 1997, Stanford University, United States of America.

Areas of Expertise

Card Business Development & Management
Strategic Planning & Leadership
Marketing Strategies
Negotiation Persuasion and Communication
Loyalty Program Creation & Management
E-commerce Management
Languages: 
Arabic
English
French

Work history

Group Head of Electronic Banking & Card Services, 2004- present, Bank Audi - Audi Saradar Group sal.

Marketing & Business Development Director, 1992 - 2003, Fransabank.

Honorary office and memberships

Member of the Board of Directors of Master Card Worldwide (South Asia, MEA & Africa), 2001 - present.

Member of the Scholarship Fundraising Committee of the Worldwide Alumni Association of the American University of Beirut (AUB), 2007 - 2008.

Member of the Worldwide Alumni Association of the AUB (WWAAUB), 2007 - 2008.

Member of the Fundraising Committee of the American University of Beirut, 2000 - present.

Member of SMART (Strategic Market Advisors Round Table) Group of Master Card Worldwide, 1999.

Member of the Board of Directors of IPN (Interbank Payment Network) Company, 1997 - present.

Member of the Board of Directors of CCM (Credit Card Management), 1997 - 2003.

Member of the Advisor Committee of Visa Incorporated, 1996 - 1999.

Member of the College Hall Fundraising Committee of the American University of Beirut, 1994 - 2000.

Productions

Publications highlights: 
  • Bdeir, R. (2003). Credit scoring project: Study on implementing a credit scoring program to be used for consumer loans and credit cards. [Unpublished manuscript].
  • Bdeir, R. (2001). Time management study. [Unpublished manuscript].
  • Bdeir, R. (1999). Electronic banking. [Unpublished manuscript].
  • Bdeir, R. (1997). Marketing management. [Unpublished manuscript].
  • Bdeir, R. (1993). Lebanese internal public debt. Beirut: American University of Beirut.
Major achievements: 
  • First Arab woman in the Board of Directors of MasterCard, 2000.
  • Introducing and developing the Issuing & Acquiring Business in Lebanon: Issuance of the first debit/ credit card and developing the merchant POS/ATM network in Lebanon, 1993.
  • Introducing and developing the Issuing & Acquiring Business in Syria: Issuance of the first debit / credit card and developing the merchant POS/ATM network in Syria, 2003.
  • Nominated among the top 70 Arab Women for the year 2008 by Sayidati Magazine.
  • Inventing the internet MasterCard card, 1997.
  • Introducing the e-commerce business in Lebanon, 2000.
Exhibitions, Lectures, & Performances: 

Speaker in the Arab French Banking Dialogue conference and organized by the Union of Arab Banks (Paris), presentation on the impact of financial crisis on credit cards, 2009.

Speaker in the conference organized by the Arab Planning Institute on the role of the private sector in Development (Beirut), presentation highlighting the role of women in the growth of the private sector, 2009.

Speaker in the Member Marketing Forum organized by MasterCard International (Dubai), presentation on prepaid cards, 2002.

Speaker in the conference of the Syndicate of Accountants (Beirut), presentation on the importance of plastic payments for the economy, 2002.

Lecture addressing Iraqi banks (Baghdad) & Iranian banks (Tehran) on the importance of creating a national switch to manage ATM & POS network, 2002.

Speaker in the conference The Modernization of Retail Banking organized by Data Consult (Beirut), presentation on the importance of retail banking, 2000.

Speaker in the conference organized by the Union of Arab Banks (Beirut), lecture on the importance of e-commerce and internet banking, 2000.

Awards and Distinctions

Best Growth Achievement Award in the Levant from MasterCard Worldwide, 2008.

Champion Award from MasterCard Worldwide, 2008.

Best Platinum Program in the region & Excellence Award from MasterCard, 2000.

Special Recognition for the “Invention of the 1st Internet Card” from MasterCard, 1997.