Christine Assouad Sfeir

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Personal information

Title: 
Chief Executive Officer

Contact information (work)

Organization/Institution: 
Dunkin Donuts Lebanon & Treats Holding, Semsom
Address: 
Sin el fil, Horch tabet, Michaca bldg., 1st fl.
Country: 
Lebanon
Landline: 
961 1 511310
Fax: 
961 1 511090
Work email address: 
csfeir@semsom.com

Education

Master's degree, Marketing, 2004, Ecole Supérieure des Affaires, Lebanon.
Master's degree, Food Science, 1996, McGill University, Canada.
Bachelor of Science degree, Nutrition & Dietetics, 1994, American University of Beirut, Lebanon.

Areas of Expertise

Restaurants
Franchising
Entrepreneurship
Languages: 
Arabic
French
English

Work history

Chief Executive Officer, 2008 - present, Treats Holding, Semsom.

Chief Executive Officer, 1996 - present, Meeting Point, Dunkin Donuts Lebanon.

Honorary office and memberships

Board member of the Lebanese Franchise Association (LFA).

Active member of the Lebanese League for Women in Business (LLWB).

Awards and Distinctions

Women Achiever in Hospitality Award, Horeca, 2010, for Dunkin Donuts and Semsom.

Pathfinder Award, Dunkin Donuts Corporate, 2007.