Christine Assouad Sfeir

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Personal information

Title: 
Chief Executive Officer

Contact information (work)

Organization/Institution: 
Dunkin Donuts Lebanon & Treats Holding, Semsom
Address: 
Sin el fil, Horch tabet, Michaca bldg., 1st fl.
Country: 
Lebanon
Landline: 
961 1 511310
Fax: 
961 1 511090
Work email address: 
csfeir@semsom.com
Work email address 2: 
csfeir@ddlebanon.com

Education

Master's degree, Marketing, 2004, Ecole Supérieure des Affaires, Lebanon.
Master's degree, Food Science, 1996, McGill University, Canada.
Bachelor's degree, Nutrition & Dietetics, 1994, American University of Beirut, Lebanon.

Areas of Expertise

Restaurants
Franchising
Entrepreneurship
Languages: 
Arabic
French
English

Work history

Chief Executive Officer, 2008 - present, Treats Holding, Semsom.

Chief Executive Officer, 1996 - present, Meeting Point, Dunkin Donuts Lebanon.

Honorary office and memberships

Board member of the Lebanese Franchise Association (LFA).

Active member of the Lebanese League for Women in Business (LLWB).

Awards and Distinctions

Selected as one of the 19th most powerful Arab women by Forbes, 2014.

Selected as one of the most 100 powerful women for three consecutive years, 2012, 2013 and 2014.

Selected as one of the 5 CEOs to participate in Escape from the Boardroom on BBC World News, 2013.

Received the Arabian Businesswomen of the Year Award, Dubai, 2011.

Received the Women Achiever in Hospitality Award, Horeca, 2010, for Dunkin Donuts and Semsom.

Received the Pathfinder Award, Dunkin Donuts Corporate, 2007.